In 2019, emersion DESIGN was hired by the City of Covington to create concepts for the rejuvenation of three alleyways in the downtown core area. The purpose of the improvements is to increase safety and aesthetics and to serve as a catalyst for other alley improvements around the city. The City’s intent is to maintain limited vehicular traffic and to provide a vibrant and functional pedestrian network connecting popular destinations throughout Covington. Each of the alleys connects to proposed future commercial venues, as well as to historical buildings and landmarks that are significant to the downtown character. The City was seeking unique and independent designs for each alley that reflect the context, character, and identity of surrounding areas.
Input from City staff and community stakeholders provided the design team with a basis for understanding the physical nature and desired character for each location. The various stakeholder meetings were robust conversations centered on blue-sky thinking and future potential for the blocks surrounding each alley. The City chose 3 target alleys, each with unique characteristics, that will serve as blueprints for other alley transformations:
Innovation Alley (east-west alley between Washington and Russell Street and between Pike and Sixth Streets)
Tobacco Alley (east-west alley between Scott and Madison and between Fourth and Fifth Streets)
Legacy Way (north-south alley between Fourth and Fifth and between Greenup and Scott Streets)
The preliminary designs include suggestions for custom artwork, specialty lighting schemes, wayfinding, safety features, and paving. Each installation will be renovated as funding allows, at which time a more comprehensive and focused design will be provided.
Urban corridor rejuvenation
Graphic design used to illustrate design concepts
Interactive stakeholder meetings
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