emersion DESIGN is the lead designer on the design-build team transforming the historic YMCA building into The Why, a vibrant new student hub at the University of Cincinnati. Balancing historic preservation with innovation, the project creates welcoming spaces for connection, creativity, wellness, and community. Featuring collaborative social areas, quiet retreat spaces, a student-run café, sensory rooms, and adaptable environments, The Why is designed to support student belonging and well-being while advancing the University’s goals for accessibility, safety, equity, and sustainability.